"My Sharona"
The Knack
Capitol 4731

he Knack -- lead singer/guitarist Doug Fieger, lead guitarist Berton Averre, drummer Bruce Gary, and bassist Prescott Niles -- formed in May 1978, in Hollywood, California. All had previously played in unsuccessful bands or as studio musicians.

Their aim was to bring back "teenage rock'n'roll" -- "high school songs with a teenage viewpoint." They put together a demo tape and sent it around to every major label in town. After being completely rejected, the group decided to "show everybody" and blitz the local rock club scene. They caused such a sensation that thirteen labels reportedly came by to make offers. After much consideration, the group signed with Capitol, which guaranteed $500,000 for two albums.

Mike Chapman, who heard about the Knack from an L.A. writer, was chosen by the band to produce their debut album. The reason given was that "his pop sensibilities and vision paralleled the Knack's." Of course, Chapman's number-one singles by Blondie, Nick Gilder, and Exile over the last year didn't hurt his chances either. Almost all the tracks were cut live in one take; there were overdubs (mostly lead guitar) on only a few tracks. The entire album was recorded, mixed, and in the can in eleven days flat. Total cost: $18,000.

THE TOP FIVE Week of August 25, 1979 1. My Sharona The Knack 2. Good Times Chic 3. Main Event/ Fight Barbra Streisand 4. After the Love Has Gone Earth, Wind & Fire 5. Bad Girls Donna Summer

It was perhaps the cheapest platinum album ever made. Released on June 11, it went gold in thirteen days -- the fastest climb by any new group in years. It went platinum on August 3 and sold more than four million copies.

Doug Fieger, who described his most distinguishing feature as "smirk on face," listed his favorite pastime as "writing nasty songs about girls that I know." One was a young groupie named Sharona.

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"Berton had this basic guitar and drum riff lying around for a long time," he said, "even before the Knack got together. He played it for me, and I really liked it. I said we would do it someday, but I didn't know how we could use it at the time. Then, at the same time the Knack started, I met a little girl named Sharona, whom I fell in love with. When I would think about Sharona, Berton's riff came to mind. So Berton and I got together and worked out a structure and a melody and the words. The result was 'My Sharona'."

With its slamming drums, driving guitar work, and simple, infectious beat, "My Sharona" caused a sensation in 1979. Released June 18, the single went gold in eight weeks, reaching number one in early August.

The Knack had their detractors: Some were offended by their Beatles-like album cover, the title of which was a play on the Fab Four's debut, Meet The Beatles. One critic called the Knack "an arrogant hype," while another termed leader Fieger "obnoxious." Still another reviewer said, "The ugly sexism of these corrupt creeps is an affront to women. The Knack delivers time-warped heartless junk with a contemptuous sneer." San Francisco artist Hugh Brown invented the "Knuke the Knack Kit": a button, a bumper sticker ("Honk If You've Slept with Sharona"), and a Jaws -style T-shirt (a swimmer is shown being attacked by a shark wearing a Knack T-shirt; the slogan reads, "Just When You Thought It Was Safe to Listen to the Radio"). Amused, the Knack bought four of the shirts and wore them to rehearsal the next day. However, when kit sales picked up, they stopped smiling, took them off, and threatened to sue.

The band's success -- labeled "The Big Knack Attack" -- brought dozens of talent scouts into L.A., hoping for a similar miracle. There were none. The group had a lesser hit, "Good Girls Don't," and then cut their second album. Producer Chapman gleefully bragged that it cost even less to make than the first album. "It cost more to mix than to make," he said. "Everything was cut in one take. I'd say we spent less than $10,000 on it." The biggest single pulled from it, "Baby Talks Dirty," was a flop; critics called it "My Sharona Part II." The Knack disbanded for the first time two years later.

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