Internet Marketing: Putting Your Internet Marketing Site Online

By Tellman H. Knudson

This third in a series of "Getting Started with Internet Marketing" articles is about pointing your new web host (in article 2) to your new domain that you purchased in article 1. This linking is important because if you don't do it, you'll never see your Internet marketing site online. Period. But no problem! We're going to fix that right now.

A server (or name server or domain name server or DNS) is a computer that translates domain names into IP or Internet protocol addresses. These are expressed in a series of numbers which other servers will understand. It makes things much simpler for us because instead of needing to type in series of numbers we can just type in and everything works.

But we have to tell servers where to find our websites, and becaus


e you just purchased your domain, you probably still have the registrar's name server (or nameserver) addresses, and in order for your website to be seen, you'll have to change them over to your hosting account. This won't be the case if you've purchased a hosting account where you got a free domain or two for perks of joining, but never base your hosting decision on that alone. (See article 2 in the Getting Started with Internet Marketing" series for more buying tips.)

For this exercise, let's say you're going to have a separate hosting account. You'll need to "point" your domain to your host's name servers so that when someone types in your domain, they'll land at your web site. So, at your domain registrar's site, navigate to where the name servers are located. It may just say "DNS." These are usually located near your domain listing or accessible through a link nearby your domains.

What you're going to find are two addresses and they'll look something like this: "" and "" Both of those addresses will have to be changed. Now, open a new tab or window and go to your hosting account. Look for "name servers," "nameservers, " or "DNS." Because these are sometimes hard to find, you may want to search for one of those terms.

When you find the hosting company's name server addresses, write them down or select and copy. Then, go to your domain registrar's tab or window and plug the new addresses in. That's it! You're done!

Though the Internet has become very fast and it can take only minutes to have these addresses changed, it can sometimes take a few hours. If it takes more than that, go back to the registrar and be sure that you entered the host's DNS addresses properly. (You may have entered .com when it should be .net, for instance.) If you haven't made a mistake, then call your hosting company's support department and find out what the problem is.