HOW TO WRITE A "HOW-TO" FOLIO
Today, there are hundreds of enterprising men and women who
write simple research papers (known in the mail order trade as
FOLIOS) and sell them by mail. In the pages that follow, you'll
be shown how you can do the same. You'll be shown how to select a
subject, how to research it, how to write it, how to get it
printed, and how to sell it.
There are four ways to sell it. If you are new to folio selling, You'll be shown which of the four ways would be the best for you. Read what follows very carefully and very thoughtfully. THERE ARE NO CATCHES. EXACTLY WHAT IS A FOLIO?
A folio can be called a booklet, a pamphlet, a report, a newsletter, a guide, an instruction manual, a plan, a manuscript, etc. etc. A folio is simply an easy-to-understand manual which shows the reader "How To" do something that he does not already know how to do. Most folios show the reader...
* How to start or expand a hobby
* How to develop new abilities or qualities
* How to start a new business or expand an old one
* How to prepare for a new career
* How to make or save money
* How to spend leisure time.
A well written folio is authoritative, factual, and helpful. It
should be written in simple, easily understood language. It can be anything from a brief two-page mimeographed report to a professionally printed book bound in hardback cover. People who purchase folios by mail are interested in the information they contain. Seldom do they care what brand of paper the information is printed on.
WHAT KIND OF FOLIOS ARE NOW BEING SOLD BY MAIL?
Pick up almost any magazine at a newsstand that carries classified advertising and you will find ads written by people who are selling their folios by mail. Here are sample ads from magazines lying here on my desk.
"Be secure, confident, successful! Learn the secret of personal
"Why grow old and die? Li Chung Yun lived 256
years. You could too! learn how - $2.00"
"Secrets of the Spirit World! Only 60 cents postpaid!"
"Guide to Witches Covens - $2.00"
"Traffic Tickets? Beat them, step by step method. $1.95
"Learning Bridge? Send $2.95 for small 20 page guide."
"Fluorescent Tubes rejuvenated at no cost. Instructions $1.00."
"Learn the secret of making every pair of slacks you sew fit
perfectly, Only $1.00"
HOW TO WRITE A FOLIO
"10 Wonder Working Prayers. Enrich, strengthen your life!
"Enjoy camping inside your Volkswagen. Do it yourself Plans - $2.00'
"Homemade Cheese! Hard soft, and cottage! Make it yourself!
Easy. Delicious. Complete instructions, recipes $1.00"
"Toronto Area Job Opportunities - $1.00"
"Ship in Bottle. Instructions, Drawing. $1.00"
If you can produce a "How to Do It" Manual that is NOVEL, INTERESTING and genuinely HELPFUL, you can do what the advertisers above have done. You can print it yourself and sell it by mail!
WHAT SHOULD YOU WRITE ABOUT?
You should write
* ONLY on subjects that REALLY interest you, and
* On subjects that you already know something about.
For example, if you just love to cook, write a folio on cooking. If people like the first folio they buy from you, they will buy other folios in the future, as long as they are on the same basic subject. If you write on a subject that really does not interest you very much, you will be bored to death by the time you get to your third folio!
Ask yourself what do I do with my spare time? Write a folio about THAT!
HOW DO YOU RESEARCH THE FOLIO?
Make yourself an expert on the subject! Talk to friends and
neighbors. Ask questions. Read books, newspapers, and magazines
on the subject. Ask your librarian for suggestions. As you
read, KEEP NOTES ON EVERYTHING. When you have read everything you could lay your hands on, sit down and study your notes. Read them over slowing and carefully. Then lay the notes aside and think about the whole subject for a day or two. You will be amazed at what your mind will do with the subject if you have research it thoroughly!
HOW DO YOU WRITE IT?
Here's a tip from a professional writer. Sit down and pretend that you are a person who knows absolutely nothing about the subject. Write down FIFTEEN QUESTIONS that such a person might ask you. Then write out, in your own words, the answers to the fifteen questions. Do not try to be literary! When you are finished, lay it aside for a day or two.
Then re-read it with a red pencil, crossing out all unnecessary words and sentences, inserting a new point here and there. REWRITE the whole thing, and you will be amazed to discover that your folio is ready to be published!
HOW DO YOU GET IT PRINTED?
Type it as neatly as possible on 8 1/2 x 11 WHITE typing paper.
Single space it, leaving two lines between each paragraph. Take it to a local PHOTO-OFFSET printer who will make a few hundred copies for you, very reasonably, usually within 24 hours. If you have more than four pages, have it printed on both sides of the paper. It will lower your printing costs slightly, and it will save you extra postage in the future. To give your folio a professional touch, have it printed on canary yellow, pink, or light green paper.
HOW DO YOU SELL IT?
There are four ways:
1. DIRECT FROM ADS IN MAGAZINES AND TABLOID PAPERS. If economically possible, sell it for $1.00 or $2.00 per copy. (Occasionally $3.00.) Write a brief, eyecatching classified ad asking those interested to send their orders directly to you. If your ad is novel, believable, and of genuine interest, you will be surprised at how many people will do this. If your folio is about stamp collecting, advertise it in the stamp collecting papers. If it is about Astrology, advertise it in the Astrology magazines - to do otherwise is fatal. Be sure to run your ad in at least three issues. If you have never sold folios by mail, I sincerely suggest you use this method.
2. ADVERTISE FOR INQUIRIES. If your folio is quite elaborate
and must be sold for $3.00 or more, use this method. Write a brief, tempting ad describing your folio, and offer free details. Then mail literature describing the folio to those who answer the ads. Don't expect more than one inquiry in ten to buy it from you.
Here are ads placed by folio writers in a recent issue of the National Enquirer, who use this method:
"Never Won anything? Anyone can win sweepstakes contests! Free
details." "Overweight? I lost 53 pounds. Easily.
(Permanently!) New Method. Information Free.
"Troubles? God can help! Free information." "Make money
clipping newspapers at home spare time. Details Free."
3. DIRECT MAIL. If you have written a folio showing how to get inventions patented, you could purchase a list of amateur inventors, and mail your sales literature to each individual on the list. If you are lucky, you'll sell your folio to about one person in every twenty-five. Direct mail can be very effective for experienced mail order operators, but it is usually far too costly for the beginner. It can easily cost you several hundred dollars for each one thousand letters you mail.
4. SELLING THROUGH AGENTS. If you are willing to sell your folio in small wholesale quantities, or if you are willing to drop-ship folios for mail dealers, then you might find this the most effective way to market your folios. Below are some ads placed by folio writers in a recent issue of Specialty Salesman.
"Sell Health Books Mailorder! Write"
"Sell Books by Mail! 400% Profit!"
"Sell Books by Mail. Complete dealer set-up. 25 cents"
"Free Newsletter! Sell Books by mail! We wholesale, dropship."
Some of the above ads have been running ten and twenty years, indicating that this could be a very successful way to market your folios.
500 NEW FOLIO IDEAS!
Over the past two or three years folios have been developed and sold by mail. I
You are free to use any idea on this list. Items have not been hecked
to see if any of the titles have been copyrighted. If they
have, create a new one. Also, you are free to change the titles
around to suit your own situation. For example, "Summer Jobs in
Nevada" could become, "Summer Jobs in New York City". I'm sure you get the point.
Good luck to you!
Plan your Wedding Now!
Plan your Honeymoon
What to Wear at your Wedding
Cooking Tips for Newlyweds
Do you need a Marriage Counselor?
Living on a Budget
How to Survive Divorce
How to Get a Divorce
Teach your Husband to Cook!
Organize your Housework
Alimony Laws Made Simple
How to be a successful Father
How to Win a Fight with your Husband
Marry a Man with Money
Poor Men make Better Husbands
FAMILY AND CHILDREN
So, You're Expecting a Baby!
Does your Child take Drugs?
Don't Spank your Child!
Select the Right Names for your Baby!
Inspire your Child to Learn
Can your Boy Defend Himself?
Listen to Your Child
How to Raise an only Child
Teach your Child to Read
Choosing a Baby-sitter
Loving an Adopted Child
Keep your Child Busy!
Tell your Child about Sex
How to Select a Baby Doctor
Understanding your Teenager
Which Summer Camp for your Child?
Teach your Son a Trade
Facts about Childbirth for Husbands
A Parents Guide to Dangerous Drugs
Save Money on your Clothing Bill
Mother's Guide to Thrift Shop Buying
Where & How to Apply for a Loan
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Families without Fathers
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What Unwed Mothers Should Know
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Ten Successful Selling Tips
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Why People Buy
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Positive Thinking makes the Difference
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How to be a Gracious Hostess
The Office Party Guide
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Glamour Tips for Teenagers
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Every Woman Can be Beautiful
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What Color is Best for YOU?
How to Achieve the Natural Look
Choosing the Right Hair Style for You
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Selecting a Career through Astrology
Astrology and your Marriage Mate
Apply Astrology to your Daily Life
Astrology Made Simple
Your Future is in the Stars!
How to Read the Zodiac
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Grow what you Eat!
How to Grow Gorgeous Roses
Beginners Guide to Landscaping
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Introduction to Antique Collecting
Facts about Antique Auctions
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Let's Go to an Antique Show
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Directory of Antique Publications
How to Detect Fake Antiques
How to Restore Antiques
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How to Write Poetry
Writing Gags for Television
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Start a Writers Club
Opportunities in Ghost Writing
Can you Write Science Fiction?
How to Write for Trade Papers
Writing for Children
Today's Market for Short Stories
How to Write for Religious Magazines
How to Plot a Novel
Selecting a Literary Agent
How to Write Book Review
How to Review Plays and Movies
Become a Music Critic
What they NEVER Tell you in Writing School!
Decorating Tips for Your Bedroom
Thirteen Ways to Beautify your Kitchen
How to Decorate your Windows
Decorate Like a Professional!
Patios Can be Beautiful
Beginner's Guide to Drapery Making
Wallpaper makes the Difference
Glamour in your Bathroom
Selecting Plants for your Home
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Photo Retouching for Beginners
Become a Professional Photographer
How to make Better Home Movies
Selecting the Right Camera for You
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Become a Wedding Photographer
Where to Sell your Photography
Sermon Outlines for Busy Pastors
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Twelve Ways to Increase your Church Attendance
Projects for Vacation Bible School
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How to Prepare a Sermon
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Have you been Called to the Priesthood?
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Plan a Prayer Breakfast
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Save Money on Auto Parts
Revitalize your Transmission
How to Test a Car Before you Buy!
Repair the Brakes Yourself
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Fashion Tips for your Poodle
How to Operate a Dog Kennel
How to Start a Pet Shop
Dog Grooming Opportunities
How to Win at the next Dog Show
Do Snakes make good Pets?
The Successful Way to Raise Rabbits
Overcome your Fear of Flight
How to Obtain a Passport
Vacation Planning Tips
Travel Tips for Honeymooners
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Ghost Towns you should See
How to Survive in the Wilderness
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Plan a Hiking trip
How to Become a Blackjack Dealer
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Gambling Secrets Revealed
Win at the Race Track!
How to Play Keno
Baccarat for Beginners
Roulette Self Taught
Why Gambling should be Legalized
Handbook for Poker Players
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Oil Painting for Beginners
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Introduction to Water Colors
How to Exhibit your Paintings
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Stamp Mixtures can be Fun
Organize a Stamp Collectors Club
How to Find a Stamp Collectors Club
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Let's Visit a Stamp Auction!
How to Sell Stamp Packets by Mail
Start an Approval Business for Stamp Collectors!
Recognizing Rare Stamps
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Pottery Making for Beginners
Make your own Jewelry
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Introduction to Metal Enameling
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An Introduction to Ceramics
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Ice Hockey: An Introduction
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Witchcraft Secrets Revealed
True Mystical Experiences
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ESP for Beginners
Yoga for Beginners
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The Hitchhikers Manual
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Effective Lecturing for Beginners
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How to Meet Celebrities
Guide to Radio Talk Shows
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