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Pay-Per-Click

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Cash and Pay-Per-Click Affiliate Programs

Millions are paying to get a ride on the Information Super Highway everyday.
Now, it is widely known that the Internet is an accessible resource of many
income-generating activities. Whether you belong to a private sales company or
you are just interested in internet marketing, PPC affiliate programs can be a
powerful venue to make money from the Internet. A partnership with an affiliate
merchant is a win-win situation for the merchant and the affiliate: sales are
soaring because of exposure and traffic while the affiliate is earning good
cash.

To make things much simpler: the affiliate merchant provides a strip of
advertisement and pays you when someone clicks on the ad's link. You can get a
commission of $0.10 to $0.30 for every click, but it sometimes it can go higher
depending on your merchant affiliate. Sometimes, merchants require a quota ($1.4
for every 1000 clicks). Plus, you can get discounts from your merchant
affiliates if you happen to like their products too. You can just kick back and
relax while your website is generating cash. Sounds easy, doesn't it?

What is PCC Affiliate Program?

PPC means pay-per-click, wherein you get in partnership with an affiliate
company that literally pays you for every click. There are actually two types
of PCC affiliate programs -- those who pay a commission based on the number of
clicks and the other based on the sales. The pay-per-click scheme is much more
popular than pay-per-lead because the affiliate gets paid by just clicking the
ad, regardless of whether the visitor buys from the affiliate merchant or not.
Plus the chances of a visitor purchasing something from the affiliate merchant
are not really that high.

In choosing an affiliate program, read the fine print carefully -- some
pay-per-click programs get the ratio of the number of people who went to your
site and the actual people who clicked on the ad. If you have a heavily
targeted website, this can hurt your earnings.

How do I start?

Of course, you need to have a website. Depending on your target audience,
choose the best affiliate merchant that is most related to your topic. For
example, your website is about Carpentry then you can search for affiliate
programs that sell tools used in carpentry.

However, if you don't have a website, that's not a problem. You can put up a
content site about absolutely anything under the sun like 'Taking Care of Dogs'
or 'Decorating your own Home.' But wait, its not over yet. We are faced by a
dilemma -- on how to increase traffic! You first need to get internet surfers
to see your website, then the ad.

How do I increase my traffic?

First, design your website in such a way that it will attract internet users. A
user-friendly site is always recommended so that the customers will know which
one to click. Take into consideration the look and feel of the advertisement.
If it doesn't look professional, most likely, users will just ignore it. Place
the ad on a strategic location -- one where users can see it clearly.
Visibility of the ad is always important.

Another way is to post a link to your website in forums, web communities, ezine
articles or bulletin boards. However, this method requires a lot of effort --
that defeats your purpose of getting easy money in the first place! The key is
to do something once and forget about it. It's like putting your business on
autopilot. To maintain you pay-per-click business, be sure to track down site
activity, so you are updated on how much money you are making.

Can I make more money?

If you think you can go to the next level, you can try a two-tier affiliate
program. This gives you the power to recruit affiliates. Other than the money
you get from your website's clicks, you will also get a percentage of what your
affiliate generates. Some companies give 30% to a soaring 50% commission on all
referral sales.

Remember, you should be able to manage and monitor your affiliate program. If
you can recruit more affiliates, then you can get paid more without even moving
a finger! Choose affiliates that can most likely attract more internet users and
bring more traffic. You just have to know the right people.

PPC Advertising: How to Make Your Business "Click"

PPC stands for Pay Per Click -- a popular advertising technique on the
Internet. Found on websites, advertising networks, and especially on search
engines, PPC advertising involves sponsored links that are typically in the
form of text ads. These are usually placed close to search results, where an
advertiser pays a particular amount to visitors who click on these links or
banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading
position on search engine results and listings. Advertisers do this by buying
or bidding on keyword phrases that are relevant to their products or services
-- the higher the bid, the higher the spot on the search results, the more the
people will find the ad (and click on it) to go to their websites (this is why
some people call it "keyword auctioning"). Advertisers would then pay the
bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

* Pay per placement

* Pay per performance

* Pay per ranking

* Pay per position 

* Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1. Setting up an account and/or deposit funds.

2. Creating a keyword list.

3. Choosing (and setting up) an account with a PPC search engine.

4. Bidding on the ad placement, including the search result words or phrases.

5. Writing out an ad copy.

6. Setting up the 'landing pages' for your ads.

7. Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective
way of promoting a business 'online'. Some of them are listed below:

* Get launched immediately. PPC advertisements are implemented very quickly --
they can go 'online' within an hour after winning the bid and paying for it.

* Obtain specific, pre-qualified, and quality traffic. PPC provides you with a
quality or a well-targeted traffic. Visitors are narrowed down into 'qualified'
people who are actually looking for specific products and/or services that you
offer -- those who are more likely to become a 'lead' (a convert) and complete
a transaction (either by buying your product or subscribing to the service that
you are offering.

* Widen your reach. PPC advertising provides additional traffic to your site,
aside from the natural or "organic" search engines.

* Track your investment. PPC advertising makes use of a tracking system that
will determine exactly who comes to the website and what they do once they
arrive -- the length of their stay on the site and the number of pages
(including the actual pages) that they view. These are valuable tools in
determining statistics such as return on investment (ROI), acquisition
cost-per-visitor, and conversion rates (the percentage of visitors who are
converted into customers or leads).

Below are some important things to consider when planning on a pay per click
campaign:

1. Know your product. Take an inventory of the product and/or services that you
have to offer (before anything else).

2. Stay within the budget. Determine your daily or monthly budget; and stay
with it. This means keeping your budget in mind, avoiding bidding wars if
possible.

3. Bid just right. Know how to bid right -- a bid that is too high can exhaust
all of your money, while a bid that is too low can make you lose that spot.

4. Watch the bottom line. Measure your profit margin against your spending or
expenses. Know when to stop and terminate your PPC program -- if you spend more
on advertising but have little or no sales at all.

5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do
some keyword research, either by actually looking at existing search terms or
with the use of online keyword suggestion tools, to know which terms are mostly
used when searching for items that are related to your business. Focus on
specific keywords, not on general ones.

6. Write effective ads. A good PPC ad is that which can persuade and move a
searcher. There are several approaches to this:

* Discount offers
* Testimonials
* Celebrity/famous endorsers
* Money-back guarantees
* Free trials or sample offers
* Freebies
* Reverse psychology
* Major benefits ("Lose weight")
* Direct instructions ("Click here")

7. Maintain a professional-looking site. Your web content should be regularly
updated and checked for spelling and grammatical errors. There should be no
broken links or images. The website should be simple -- designed in such a way
that it will be easy for visitors to navigate and load. Include contact details
to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will
maximize the return on your investment.

PPC Advertising for Maximum Web Promotion

Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks.
But what exactly is PPC advertising and what it can do to your business?

Business nowadays is doing different kinds of austerity measures when it comes
to advertising their products and services. This is because of high rates of
placing ads on print and on television. But there is a fast growing approach
that businessmen can utilize to bring their services closer to the people and
that is through Internet Marketing.

One tool that is causing internet marketing popularity is PPC advertising. This
is a technique used in search engine marketing that requires one to pay a fee
every time someone clicks an ad on your website. Usually this placement is done
through a bidding process. If you are a top bidder for your keywords/phrases,
you are sure to be on the number one spot on all search engines. Just be sure
of the effectiveness of your ad copy to get the most number of clicks you need
for your business.

Here are the benefits of PPC advertising are:

1. You need not be a genius in computer and technology to be able to run this
   ad campaign.

2. Immediate results are seen after a few days.

3. No need to make a website conform to the SEO rules.

4. Nothing to lose even if you do not top the pages of different search
   engines. You can still always choose PPC advertising.

5. You can make use any search engine available.

6. You can type in any keyword you like.

Cons of PPC advertising includes:

1. Fixed payments every month to the search engine you choose.

2. Pay for each click received by your website. At times, visitors are just
   competitors or people playing pranks on search engines. This hassle wastes
   money you put in to this advertising.

3. Inability to pay for the fees next month would mean removal of your website
   on the paid listings.

4. This advertising can only be used temporarily because it is difficult to
   handle in the long run.

5. Pay-per-click pricing can be costly for long periods of time, therefore,
   this should be stopped after an ad campaign.

But how exactly PPC advertising can increase traffic, leads and sales?

PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a
qualified consumer or buyer of your product. PPC advertising leads your
customers to you for a lesser cost.

INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your
desired results fast. They will have your website live within just a few hours
which means immediate increase in sale.

CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored
search results for free. You just have to choose the keywords related to your
site and business and place them within your web pages. After this, you are
done.

PPC advertising enables advertisers to control their advertising campaigns.
Advertisers have effectively targeted their audience and set their own price
per click. PPC advertising networks provide the platform to identify the
desired audience by geographic setting, topic and industry. These networks have
a list of websites of the publishers where the ads will be placed.

Tools are provided by the networks to check how the pay per click limit is
working for a certain advertiser. If its still competitive, would it be even
listed among the paid search lists or does it generate sales? Of course, if the
advertiser made the highest bid, the better chances the ad will be seen in the
search engine. These networks too provide protection for the advertisers
against click fraud. This advertising set-up allows advertisers to set a daily
budget for his ads, thus, less spending for unnecessary clicks. Advertiser will
never go over his budget.

In PPC advertising, what are important are the keywords and phrases. You have
to select at least ten "very specific" keywords that would give you the best
traffic in the search. Then, write the ad creatively but straightforward. Tell
the truth about your product or service and do not lie. Good thing if your
product or service will not disappoint those that are relying on your ad's
promise -- but what if it did otherwise? Important too is the clarity of the
ad. Do not use very vague languages. Include important details like the price.

You should also remember to budget your bids. Do not go overbidding because you
will only lose your money and do not go so low that your ads will never get the
chance to show up. Check your profit against your spending. If you see no
progress then most likely you have to drop your ad campaign.

More and more advertisers have been using PPC advertising and it will continue
to grow faster than any online advertising techniques. From revenues of $2.6
billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up
as well from $0.29 to $0.36.

PPC advertising is new in online marketing and it is going to continue in the
years to come. For advertisers, this means increase revenues with fewer
advertising expenses, savings, more sales, good return of investment (ROI) and
effective ad campaigns in the days to come.

Affordable PPC search engine advertising

PPC search engine advertising is by far the most affordable form of advertising
available. PPC search engine advertising is a flourishing business that by 2008
is expected to reach $ 8 billion. PPC search engine advertising is about
producing leads. Creating leads will help potential buyers find the specific
website that will provide them with the product or service they need.

However, PPC search engine advertising does not end there. It is important to
understand that although PPC search engine advertising generates leads, it is
also important for users to find relevant information at the website they are
directed to. Information is a valuable asset in PPC search engine advertising
that is often left unchecked by many websites. Keep in mind that users are more
likely to purchase products or services from a company that provided them with
the necessary information they needed in the first place.

Qualified traffic with PPC search engine advertising

One of the benefits of PPC search engine advertising is that it provides
qualified traffic to a specific website. Users that click on a PPC ad are those
in search of a particular product or service. This helps eliminate unnecessary
clicks from non-prospective buyers that only produce expenditures not profits.
PPC search engine advertising is also the fastest way to get a reasonable
return on investment.

A bidding process is used to establish the price of a specific keyword. In
general, the budget for PPC search engine advertising may be a $100 to $100,000
depending on the number of keywords used. These prices can skyrocket in just
minutes as more and more sites bid for the same keyword thus causing the prices
to jack up.

PPC ads are placed alongside search engine results to which they are relevant.
The highest bids for a specific keyword or phrase gets top billing on the
search engine results page. Getting top placement provides greater odds for a
PPC ad to get clicked by a qualified searcher.

Elements of PPC search engine advertising

PPC search engine advertising involves three basic elements; constant
monitoring, response analysis and refinement as the essential factors involved
in PPC search engine advertising. Proper management of PPC search engine
advertising can result in big profits for a website.

PPC search engine advertising makes it possible for sites to monitor the
productivity of each PPC ad they place. This gives a site the opportunity to
turn off any PPC ad that is not performing at its best. PPC search engine
advertising provides the most economical way for a site to advertise on the
World Wide Web.

The cost entailed in PPC search engine advertising is dictated by the clicks
made on a particular PPC ad. The number of clicks made on a PPC ad is
subtracted from the initial amount paid by the business to a search engine
company. To minimize cost and maximize return on investment, a business will
have to regularly monitor its PPC search engine advertising campaign.

How to use PPC search engine advertising

Many businesses are unable to get the most out of their PPC search engine
advertising campaign. PPC search engine advertising involves a lot more than
just bidding on the highest keywords. Information is a main concern of many
online users.

Providing online users with relevant information they need will help bring
about a more long-term relationship with an online user that will more likely
result in a sale. Information provided to online users may be in the form of a
newsletter or e-zine that online users would likely sign up for. Sign-ups may
be enough to cover the expenses of a PPC search engine advertising campaign.

Sign-ups also help generate leads for websites as they build opt in list from
qualified online searchers who clicked their PPC ad. Getting personal
information from qualified online searchers can be done in a variety of ways
such as offering freebies for surveys or signing up for newsletters.

PPC search engine advertising is a continuous process that requires hands on
supervision and a thorough understanding of PPC search engines. Businesses may
opt to hire the services of a professional or do PPC search engine advertising
with in-house experts. Whatever course of action is selected, a business is
sure to get a huge return on investment with PPC search engine advertising.

PPC marketing -- Popular method of advertisement on the Web

PPC marketing or pay per click marketing is the most popular method of
advertisement employed by various websites on the Internet. PPC marketing may
often be referred to as pay for position, cost per click or pay for
performance. But regardless of the term used, PPC marketing is the online
advertiser's medium of choice for promoting products and services to online
consumers.

PPC marketing is beneficial to both the advertiser and the consumer.
Advertisers using PPC marketing only need to pay for the actual click throughs
linked to their sites from search engines. At the same time as consumers are
relieved of having to get annoying emails or pop-up ads for products and
services.

When an online consumer searches for a specific product or service on the
Internet, corresponding PPC marketing ads are also displayed alongside the
results generated by the search engine. This forms a highly targeted consumer
group that is more likely to purchase a specific product or service. In
addition, websites get to limit their advertisement costs with the use of PPC
marketing. PPC marketing is truly a winning solution for both parties.

Possible drawbacks of PPC marketing

Despite the obvious advantages of PPC marketing, there are possible drawbacks
that can cancel out its benefits. One of the most common problems associated
with PPC marketing is the inexperience of many people attempting to use this
profitable advertisement method. Simply submitting PPC marketing ads to a
search engine such as google, does not make up the entire campaign.

PPC marketing requires a calculated and systematic approach to setting up ads.
PPC marketing involves the use of keywords and biddings in order to get top
placement on a search engine. Getting top search engine placement helps boost
traffic to a website that can easily translate into profit.

Without the necessary experience and knowledge to carry out a typical PPC
marketing ad, may turn into an expensive campaign that does not convert into
profit. PPC marketing ads also require continuous funding, as discontinued
payments will also result in discontinued ads. This can be unfavorable for a
website that has already built high rankings with their PPC marketing ads.

Bidding on keywords can also be quite costly, as the growing number of websites
on the web struggle against each other to bid on the most popular keyword for
their PPC marketing ad. Obviously small business websites are at a disadvantage
here since big business websites are able to pay more for popular keywords
related to their site. This is because most small businesses only set aside a
small portion of their capital for advertisement, putting them at a
disadvantage.

Running an effective PPC marketing campaign

There are a number of things that a website should consider when running an
effective PPC marketing campaign. It is important to develop a marketing plan
in order to get the most return on investment from PPC marketing. Selecting the
most appropriate keywords that relate to the site's business is essential in PPC
marketing.

However, simply choosing the most popular keywords does not necessarily
translate into profit. Selecting more specific keywords that will put a site
within the first ten results of a search also gets greater awareness from
online consumers. In addition, it doesn't cost as much as getting the top spot
for PPC marketing.

It is also important that a website constantly monitors the performance of
their PPC marketing campaign. This will help the site modify any existing PPC
marketing ad to make it more productive. At the same time any PPC marketing ad
that has not proven effective can be immediately discontinued. Altering PPC
marketing ads is a continuous process that many websites do in order to
increase their return on investment.

Getting professional help with PPC marketing

The popularity of PPC marketing has given rise to professionals offering PPC
marketing services for small and big businesses. Hiring a professional PPC
marketing company is advisable for a small business without experience in PPC
marketing. Most PPC marketing companies offer reasonable rates for their
services and at the same time produce acceptable results.

A PPC marketing professional can attend to all the details commonly involved in
a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming
process that can be overwhelming for a small business. A PPC marketing
professional can help set up a PPC marketing campaign and later on train
someone from within the business to handle it to ensure its continued success.




Why Just The Right PPC Campaign Management Brings in Lots and Lots of Cash

So you spent all your time and energy building the perfect website. Now you
want to share the fruits of your labor, and maybe even make some money on the
side through your online ads.

Maybe you have an online business that markets a hot product that you are
selling on your website; but you find that you are having trouble bringing
customers into your site. So instead of gaining money, you are actually losing
money because of the monthly rent that you're paying to have your website
hosted in cyberspace.

The best solution to this problem is to advertise. Let people know that you are
here and ready to do business. One of the quickest and most effective ways to
advertise your website on the net is to come up with a great PPC campaign
management plan. PPC is an abbreviation for Pay Per Click.

Certain keywords or phrases that people type into a search engine lead to
hundreds and hundreds of search results that pertain to that specific keyword.
Businesses that want to advertise on the net using a PPC campaign have to come
up with a plethora of keywords that is associated to the business that they are
running; so when potential customers type in these keywords, it will lead them
to their business site.

This is pretty much the whole concept that operates behind PPC. This is how a
PPC campaign brings in traffic to your site, with the selection of the right
keywords that people can search through the net.

Some keywords tend to be more expensive than others, especially popular ones.
It is vital to select the right keywords, in order to get your money's worth.
This is why it is important to manage you PPC campaign wisely. Sometimes you
are better off opting for the less popular keywords that are not so expensive,
especially if you have a limited budget. Some businesses even hire the help of
a consultant to manage their PPC campaigns.

There are a lot of experts that specialize in PPC campaign management. They
come with strategic plans, and assess the need of their clients. They then come
up with a PPC campaign that caters to their client's specification.

This is why big online businesses seek the expertise of a professional to run
their PPC ad campaign, because the right set of plans, can potentially bring in
a large amount of profits. The more keywords you have, the more you increase the
chances of customers clicking these keywords that would lead them to your
website. There are also some software you can purchase, such as GoToast, or Bid
Rank. These software track down your keywords listing.

If you are running a business online, and are planning to run a PPC campaign,
it is advisable to purchase keywords that are extremely related to the theme of
your business. This way, people know what they are getting, and don't get
confused about the content of your website. The secret is to use keywords or
phrases that are searched frequently, but cost very little.

The chances are, the longer people stay in your site, the likelihood of these
potential customers making a transaction. But first thing is first. You must
lure them into your turf.

This is why a lot of entrepreneurs spend a large amount of their budget on
advertising, because they know that the right advertising campaign can start
the ball rolling.

Also, you should do some research before you start your PPC campaign. There are
a lot of PPC search engines to chose from. Those who are less renowned charge
less for the same keywords that you'd find in the bigger PPC search engines.

The great thing about PPC campaigns is that you can reach a worldwide audience.
Advertising online means global marketing.

Most PPC search engines require a monthly payment in exchange for their
services. But if you fail to make payments, they will automatically take your
listings out of their search engines. So make sure that you pay your monthly
bills, so all the efforts that you put into your PPC campaign don't go to waste.

The potential earnings that can be generated by starting a pay per click
campaign is significant. That's why a lot of online businesses now are trying
to get in on the act. Now, with the right set of keywords, and a smart PPC
campaign management plan, more than ever, online businesses are bringing in the
big bucks.

Maximum Website Promotion through PPC Bid Management

Tools for Internet Marketing have been rising to popularity these days because
of cost-effectiveness and the possibility of measuring increase in profits and
sales.

Pay per click (PPC) is a means to advertise business through the use of
keywords/phrases in the search engines. The advertiser is required to only pay
for each click that sends a visitor to his website. Search engines such as
Overture, Google Adwords, Search Yahoo and Miva are just some examples of
search engines. They offer top positions among the sponsored listings for
particular keywords/phrases you choose. The idea for bidding is you have to
buy/bid on keywords/phrases relevant to your business. The highest bidder gets
to be on the top of the search result listing and the second highest bidder, of
course, gets the next top listing and so on. Every time a visitor clicks on your
website, you will have to pay the same amount that you bid on that particular
keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you
know how to go about the step by step procedures, PPC is a welcome change to
traditional advertising.

If you do your searches for products, articles and auctions in the net, you
usually type in a keyword or a set of phrase to guide you in your search.
Either you use Google or Yahoo Search depending on where you are most
comfortable at and where you usually get the best results. As soon as you key
in the search button, immediately a long list of keywords or phrase will be
displayed containing the keywords you key in. The first or the top link that
you saw is most likely the one who bids the highest for that keyword you type.
In this way, businessmen will produce the desired results; they get to be
advertised, at the same time, saving and spending only for the clicks they need
that might translate to potential sales.

The way to start PPC bid management is to identify first the maximum cost per
click (CPC) you are willing to pay for a given keyword or phrase. CPC varies
from time and even search engine to search engine too. Maximum CPC can be
measured by averaging the current costs of bids (bids range from $0.25 to $5).
Average of these bids is to be used as the maximum CPC to begin with. As your
ad campaign progresses, the actual conversion rate (visitors turning to
potential buyers/sales) will be determined and you may have to adjust your CPC
(bidding rate) accordingly.

When you start to bid, see to it that you adopt different bidding strategies
for various search engines. Search engines have their own PPC systems that
require different approaches. It is also worthy to identify different bids for
the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons:

1) It is very expensive and impractical, and

2) Surfers usually try different search queries in various search engines
before they settle on the right one that fits to what they are looking for.
This hardly results to conversion. Try to bid for the fifth spot instead and
work your way up.

If you are now going steady on your PPC biddings, it is time for you to develop
your own bidding strategy accordingly. It is important for you to track down
which sites bring the bulk of your traffic and identify the ranking of your
paid ads. This will help your bidding strategy to be effective and you should
also decide where you want your ad to be positioned. Usually your maximum CPC
will limit your choices.

Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a
significant price increase to move up one spot in the PPC rankings. It is best
if you take advantage of the bid gaps by filling them in so you can save up
your cents to other bidding opportunities. Often there are keywords worthy of
lesser bids to get the appropriate ranking on the list and produce a good
number of clicks and higher conversion rate rather than bidding higher but
having a poor conversion rate. You have to put in mind that overbidding too is
not good but rather the best position for the most effective bid.

Using pay-per-click bid management in promoting your website will only be
successful if you take time building many lists across many engines and
studying the performance of every listing. In this way, you can make the most
value from what you spend in the bidding process. The key is to use the
necessary precautions to stay ahead of the competition.

Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted
and approved management tools that will help you in your bidding. They are
categorized in two different types:

* Web based (services by monthly subscription) or,

* PC based (a purchased software)

Monitoring tools too may help in the tracking down of your keywords/phrases and
search engines as to which among them often generate sales, overall and in
relation to your cost per click. This is what you call return of investment
(ROI) monitoring.

These bid management tools may include additional functions that may not get
from online marketing tools that are readily available. Other tools can monitor
competitor's bids, produce reports for different parties and offer the ability
to interface with multiple PPC engines. This is particularly helpful to those
who manage more than a hundred keywords across several PPC engines to boost
productivity and save time.

Pay-per-click bid management is ideal for the effective promotion of your
business online without the hassles of draining your financial keeping too
much. It is now fast catching up as a means used in marketing your goods and
services to reach to as many consumers as possible.

PPC Appraisal Program: Leave Your Computer On And Earn Money

This program is very simple to download, entirely free and really works!

Requiring no sponsoring, no costs at all to join, once it has been set up, the
only thing you do is leave your computer on and the system will just
automatically run and you can trace your income by the second.

This program operates comparable to "click on a search engine and get paid"
programs, with the exception of the following:

1.  It is run automatically similar to auto surf, so there is no need for you
to click on any link.

2.  It does not provide you with only one search engine, but there are at least
twenty one now running.

If you continually run your computer for twenty four hours a day, you may earn
up to fifteen dollars a day. At the end of the month, when they will be adding
up to two hundred more search engines, you may earn up to sixty dollars a day,
not doing anything, just be online.

In addition, you get another five percent of your referrals running time; these
referrals could go as far as four levels.

Every search engine builds up an independent total of your time surfing. You
must reach sixty dollars before payment be done by each of the search engine.

Normally, when you are running your computer online for twenty four hours each
day, without any referral, for you to reach sixty dollars, it would more or
less take you up to two months, with the now running twenty four search
engines. Now consider this, sixty multiplied by twenty four will equal to one
thousand four hundred forty. This is how much you will make in two months, of
doing nothing.

Signing up:

Take note of this URL, as you will use this as your sponsor:

http://www.ppcappraisal.com/register.php?fT=1&RefId=14387

1.  Go to http://www.ppcappraisal.com/register.php?fT=1&RefId=14387 and fill
    out the form.

2.  Where it is asking for the company name, put PPC appraisal

For the URL, put ppcappraisal.com

For tax ID, put N/A

Fill the rest of the form with your personal information

Take note that ppc appraisal does not accept any email address with full stops
or non alphabetic characters in it. If you are in need of a new email address
just for this intention, you can register at www.hotmail.com ; they offer a
free account.

 3. Log in (this will take you on to a menu)

 4. Hit select all at the pages' bottom.

 5. Go back again to the bottom of the page and hit "select all" then "request"

 6. There will be more than two pages that will appear. Do the same for all of
    the pages.

 7. Go to your PPC account and click on "statistics" and observe the entire
    search engines appear and your total earnings.

 8. Download "test 33" (go to http://66.84.56.206/ppc/test33.exe) and make sure
    you save it to the desktop.

 9. Log in to PPC appraisal, select campaigns on the menu.

10. Write down a copy of your portal URL

11. In the test33 browser, go to tools, analyst, act, setup; you will see two
    squares that are empty; on the lower left side, click append and wait for 
    the pop up window to appear open.

12. Inside that window, type in set 1 and hit OK.

13. After which, it will fade away.

14. Go back to tools, analyst, act, hit set 1 and the url will load.

15. Go to tools, analyst and hit loop and then click on navigation.

16. At the bottom, click on the word "six" and this will open up six different
    search engines.

17. Now the test 33 will start on clicking all search engines.

18. Do not adjust any settings. You can minimize the window and still work on
    your normal computer work. It will just continue on clicking the search 
    engines and will never interfere with what you do. These are search engines 
    that use up or get a run through this particular program. They are doing this 
    and making payments to improve or increase their numbers so they can have a 
    better chance to compete with google or yahoo.

To SEO or To PPC?

The online community is definitely a large market place that you cannot ignore,
especially if you have an internet business. There are thousands if not millions
of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy
access that internet provides also gives you as much competition as you can
imagine. It is too crowded and congested.

Having a website is not enough to make your business running and able to
compete. You must take other alternatives to give way for the online community
to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to
be frequently targeted by consumers and surfers.

Invest in marketing your internet site. There are basically two options
available to you, the SEO and PPC. These two are probably the most desirable
alternatives you can get for your internet business as strategy for search
engine marketing.

1. SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% --
70% of internet surfers and users actually resort to using the Google search
engine to find and locate web sites and pages, for any topic they desire. SEO
is the process taken to make sure that the internet uses will find your website
when ranked among the top results of a search. This way you can make sure that
you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet
site frequently hit internet links to web site pages. The process will involve
IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of
pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require
you to spend time doing research to get a favorable combination of ads and
target audience. The SEO process is a long term one. It requires months, 6
months at the least, before the proper outcome is fully achieved, but once the
goal is accomplished, you will definitely get a steady source of profit.

2. PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are
sponsored listings that you see whenever you make a search. There will be a
charge whenever a visitor or web surfer clicks on any of your ads. There will
first be a bidding process. The highest bidder for the price per click will
definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as
you get to create your own ad. You will also manage the target audience and
still stay within the bounds of your budget. Most of the providers of PPC
advertising will allow you to specify the target market, either by topic,
industry or geographical location. You can also very well check if your ad gets
to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

* PPC lets you advertise to the whole of the online community. It is also
relatively easy to set up.

* At first glance, PPC advertising may seem very expensive. Could it possibly
happen that someone out there will go on clicking on your ad? This will
definitely give you a large bill without the expected profit on your part. If
this provides a lot of worries, be rest assured that there is a protection for
you. Networks are able to recognize fraudulent clicks.

* You can also set a budget for a certain period. The moment your budget has
been used up by the target number of clicks, your ads will no longer be
displayed until the next period you want it again displayed.

* You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your
goals and of your resources. They definitely offer benefits and advantages that
will work for your good. The better way to approach this two is to evaluate
according to your short term and long term plans. Take the PPC course for your
short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best
for your entrepreneurial endeavors and visions. The secret to success lies in
your hands. Just study your options well and you'll get exactly what you want.

Increasing Sales Through Strategic Internet Marketing

The Internet has now become an important medium for product and service
advertisements. Almost every company that can afford print, radio and TV
advertisements have also ventured into placing ads on the Internet.

But with millions of websites out there being visited by millions of computer
users, how can you make sure that your ad can be seen by your target customers
and that your leads will be followed by these users? Here are a few tips.

1. Place an ad on the websites frequented by your target customers. Before
doing this, you need to define who will be your target customers. Placing an ad
on sites that they usually visit will increase the possibility that your ad will
gain the attention and will be followed your target customers.

Also, consider the website's search engine placement, traffic, external linking
and the other ads placed on it. External linking will determine if there are
other sites that link to this site. This will mean that people can get to the
site where your ad is placed, even if they are browsing a different site. Check
if many of your competitors have ads on this site.

2. Placing ads on some sites cost some money. However, there are also sites
that can place a link to your site, product or service in exchange of having
their link being displayed on your site. This is also true about the
newsletters sent by site owners to its mailing list members regularly.

Also, having helpful links placed on your site and having sites link to your
pages help in boosting search engine ranking. This is similar to making a
statement that your site's content is important that other sites have links to
your web pages.

3. Pay-per-click (PPC) is also a good method in Internet marketing. You will
only need to pay for the ad if the link is clicked. If you prefer this method
of advertisement, make sure that you are using services that set limits on
daily expenses. There are also services that help you determine effective
keywords and monitor the PPC results.

4. Choose your domain name wisely. It is still being debated if domain names
matter when it comes to search engine placement. Whether it does or not, having
product related domain names help consumers remember your domain, that they can
go back to your site even without the links.

5. Make sure you have useful content on your sites. While keyword density is
important in search engine placement, having useless information or annoying
repetition of keywords will not increase your customer's confidence in your
site. It may even affect your sites traffic and can get your site removed from
search engines. So make sure that keywords are used strategically.

6. When thinking of keywords, think like your target customers. What do you
think are they going to search so they can get to your site? Also, use specific
keywords or key phrases. Submitting a single word or a very general phrase to a
search engine will not get you to the top of the search results compared to
submitting specific keywords that describe your product and services perfectly.

7. Track your ads. Always check how much you have spent on placing links on
frequently visited sites and on PPC. There are services that allow you to
monitor PPC transactions and how many of these end in sales. You always need to
consider if the ads that you have placed on these websites are getting you to
your target consumers and if these ads can lead to revenue.

One final tip on marketing products and services, sell the benefits. It will
help your marketing strategies a lot if you highlight the benefits of choosing
your products and services instead of merely discussing the product
specifications. Product specifications may not mean much to customers, unless
they know what these stand for (how these specifications affect the quality of
the product or service).

Many people say getting to the top of search engine results is difficult since
millions of websites exist, which can be using the same keywords. While this is
true, this doesn't mean that your website has to stacked under your competitors'
websites when presenting search engine results. Strategic advertising and
linking, together with useful content, can also get you to the top of the
search results.





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